The Best Advice on Businesses I’ve found

Improving Both Customer Experience And Security

These days, customers are interacting with brands using multiple channels and over multiple devices. This has lead to the fundamental shift on how new multichannel customer behaviors are accommodated. It isn’t longer an exception these days to provide a smooth multichannel experience but more of a rule. It can literally bring competitive edge to your brand by having a connected customer experience.

At the same time however, security is becoming more and more crucial like never before especially if you’re dealing with sensitive data of thousands of customers. A single breach is more than enough for your customers to lose their trust on your brand. Since each and every security measure you take comes at the expense of CX or Customer Experience, this brings lots of questions on how brands can strike a balance between security and customer experience.

Good for you because there are plenty of ways on how this can be carried out like the ones discussed below:
3 Experts Tips from Someone With Experience

Number 1. Finding cIAM solution – today, there are plenty of cIAM solutions out there and each of it has different capabilities and security features. With this in mind, if you’re planning to buy one for your brand, see to it that it has the security features you want. For you to be sure that you’re talking with the right cIAM vendor, you’ve got to ask them questions similar to how does the solution performance is affected on allowing security features, does the solution has application and data level security, does the solution is notifying admin of privileged account activity and so forth.
3 Experts Tips from Someone With Experience

Number 2. Enable secure and smooth authentication – when it comes to security, it is a good initiative to have multifactor authentication. Multifactor authentication technology is demanding users to provide different forms of verification to prove his or her identity. Making users to go through 2 levels of authentication is a common approach when it comes to MFA. First, users have to submit their credentials and once done an OTP or One-time password login is sent into registered mobile number.

Number 3. Centralizing and securing data – if you like to have seamless multichannel experience to your consumers, then it is crucial to have a centralized data which is then dispersed across various places. When going to centralized profiles, you can apply security at varying areas like authentication, access control, data layer and so forth. Missed area is enough to compromise security or customer experience is ruined or worst, it can be both. Most of the security requirements similar to end to end encryption doesn’t directly affect customer experience. Generally, having stronger encryption means more security but there needs to be balance to it.

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